4. Agent/Broker Scope of Services

Interested agents/brokerages should outline their approach to:

• Pricing Strategy & Competitive Market Analysis
Including methodology for evaluating and valuing the property.

• High-End Marketing Plan
Covering digital, print, and networking efforts tailored to affluent buyers.

https://www.hauteresidence.com/michael-derosa-a-luxurious-waterfront-residence-in-skaneateles/

• Luxury Platform Syndication
Strategy for listing on various luxury property platforms.

• Staging, Photography & Videography
Use of professional services to showcase the property’s unique features.

• Negotiation & Closing Strategy
Approach to securing optimal terms and managing the transaction through closing.

5. Proposal Requirements

Qualified professionals should submit:

1. Company Profile & Credentials
Including bios, licenses, and relevant luxury real estate experience.

2. Recent Comparable Sales
Focused on high-end lakefront homes, ideally in the Finger Lakes Region.

3. Marketing & Sales Strategy
Detailed plan for attracting qualified buyers and maximizing exposure.

4. Commission Structure
Including breakdown of broker and co-broker arrangements.

5. Marketing Budget & Scope
Clear delineation of costs and responsibilities (seller vs. brokerage).

6. Recommended Listing Price
Supported by market data and analysis, excluding valuation of furnishings.

7. Client References
Testimonials or contact information from past luxury property clients.

6. Selection Criteria

Proposals will be evaluated based on:

• Luxury Property Experience and Closed Transactions
Proven expertise closing luxury property deals, especially lakefront homes in Upstate New York.

• Buyer Network & Reach
Demonstrated ability to attract qualified buyers for this class of property.

• Innovative Marketing Approach
Use of cutting-edge tools and platforms.

• Competitive Pricing & Commission Structure
Balanced with quality of service.

• Transparency & Accountability
Clear budget, cost allocation, and communication practices.

8. Submission Instructions (For RFP and/or Pre-Listing Offers)

Please submit all proposals via email to Melissa and Michelle Drumm by 5pm on

Thursday, September 18, 2025.